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ROAR News & Blog

Welcome to the ROAR Wines blog! Here, you'll find the latest updates, behind-the-scenes stories, and a closer look at everything happening at ROAR. Although we launched the blog in April 2025, we’re actively adding past highlights and new content, so be sure to check back often for the latest.

Introducing our Concrete Tank!
February 01, 2021

Introducing our Concrete Tank!

Our 9,000-pound French concrete tank brings another dimension in adding depth, texture, and purity to our Pinot Noir.

VIDEO: Happy Hour in the SLH
May 23, 2020

VIDEO: Happy Hour in the SLH

A virtual happy hour of Santa Lucia Highlands producers- including a behind the scenes look at making wine at ROAR.

Garys’ Vineyard, A Union of Two Families
February 01, 2020

Garys’ Vineyard, A Union of Two Families

Discover how a secret vineyard visit between childhood friends led to one of the most iconic sites in the Santa Lucia Highlands.

What's in a Tank?
September 01, 2019

What's in a Tank?

Step inside the ROAR winery and see how thoughtfully designed tanks, and a touch of French concrete, shape the texture and character of our wines.

Rosella’s Vineyard: Our Home Ranch, Our Heart
August 01, 2019

Rosella’s Vineyard: Our Home Ranch, Our Heart

Named for the matriarch of our family, Rosella’s Vineyard is where ROAR began, and where our roots, home, and heart still grow.

ROAR Moves to Castroville
February 26, 2019

ROAR Moves to Castroville

After years of making wine in San Francisco, we brought production home to Castroville in 2018. Just minutes from our estate vineyards, our new state-of-the-art facility gives us the flexibility and control to take our winemaking to the next level.

The Stunning Sierra Mar Vineyard
February 01, 2019

The Stunning Sierra Mar Vineyard

Perched high above the fog line, Sierra Mar is our crown jewel: rugged, remote, and now producing some of our most powerful, spice-driven wines.

Vineyard Spotlight: Soberanes Vineyard
September 01, 2018

Vineyard Spotlight: Soberanes Vineyard

Crafted with precision and rooted in heritage, Soberanes Vineyard showcases the nuance that sets it apart from its legendary neighbor.