Welcome to the ROAR Wines blog! Here, you'll find the latest updates, behind-the-scenes stories, and a closer look at everything happening at ROAR. Although we launched the blog in April 2025, we’re actively adding past highlights and new content, so be sure to check back often for the latest.
The Franscioni and Pisoni families team up once again to plant a rugged new Pinot Noir site in the Santa Lucia Highlands. Discover the story behind the name, and what makes WindRock a powerful new chapter in their shared legacy.
Nick Franscioni sits on a panel of Santa Lucia Highlands winemakers and gives an update of the 2023 vintage post-harvest.
From Swiss roots to Santa Lucia Highlands vines, the Franscioni family’s journey spans four generations and is rooted in a deep love for their land.
The 2023 vintage is looking exceptional, reminding us of the iconic 1999 vintage. Get an update on the growing season.
“Quality starts in the vineyard, and our work there is paramount in crafting exceptional wines,” says Gary...
When wildfire smoke threatened our 2020 vintage, we turned adversity into opportunity with our first Pinot Noir from the famed Clos Pepe Vineyard.
From marine biology to Monterey Pinot, our winemaker Scott Shapley’s unexpected path led him around the world and back home to ROAR.
What began with Gary Franscioni’s vision to farm world-class Pinot Noir in the Santa Lucia Highlands has grown into a multigenerational family effort. In this interview, Adam and Nick Franscioni reflect on their commitment to farming, winemaking, and carrying the family legacy forward.
From soil to cellar, we craft wines that reflect the character of each vineyard and the growing season behind it. Explore how clone selection, co-fermentation, and vintage variation shaped our 2019 releases.