ROAR Wines welcomes you to experience our handcrafted wines from family vineyards in the Santa Lucia Highlands of California. Four generations of farming here has given us 100 years of experience working this terrain. Our tradition of meticulous farming has played a large part in elevating our region to the highest quality of wine California offers. Please join us to learn why our wines and vineyards are unique to anywhere else in the world.
Our home lies where the Santa Lucia Highlands cascade down into the Salinas Valley, in California’s Central Coast. Our vineyards sit perched on an alluvial shelf that stretches the length of the appellation. The Franscioni family settled on this land over 100 years ago. Today, the fourth generation grows premium Pinot Noir, Chardonnay, Syrah, Viognier, and Grenache. Farmers first, ROAR Wines builds on tradition to make the best wines from our internationally recognized vineyard sites.
Our focus is making delicious, flavorful wines that reflect the best that our beautiful Santa Lucia Highlands vineyards can produce. Sourced exclusively from our estate properties, with the exception of Pisoni Vineyard, ROAR Wines has a longstanding international reputation for quality. Explore the character profiles of our signature wines.
The name ROAR is inspired by our family’s passion for work and play; paying homage to the Monterey Bay winds that roar through our vineyards and the thunderous roar of a stadium full of sports fans. Our logo features two lions high-fiving in celebration.