The castle theme continues throughout the entryway, with a beautiful rendition of the ROAR logo label painted on the rich cognac colored concrete. It feels awkward to walk on it. Shapley says he’s still not used to stepping on what appears to be a work of art. In fact, the entire place is a work of art, mostly thanks to Rosella Franscioni, the woman for whom the vineyard on River Road is named. The woman who is wife to Gary and mother to Adam and Nick, has fascinating taste in décor, and every room is tastefully rendered to provide a comfortable work environment, and to ensure a pleasant visit, for those lucky enough to pass through the front entrance.
Décor, however, isn’t much of a concern when it comes to the core of the winery itself, which was completed, just barely, in time for the very nicely spaced out harvest of 2018. Here, it’s all about functionality, with dozens of identical steel fermentation tanks, armed with custom-made punchdown tools that increase the efficiency of the process. Shapley says they require a different upper body motion than the old handtools they were used to. “It actually gives you quite a workout!” he says. “I thought I was actually going to have six-pack abs for the first time in my life!”