ROAR Wines is the realization of our family’s 100-year love affair with the Santa Lucia Highlands. It’s a relationship rooted in four generations of farming and nurtured today in a small portfolio of Pinot Noir, Chardonnay, Syrah and Viognier.

Recognizing the region’s potential for premium wine grapes, we planted our first vineyard in 1996 and named it for Rosella. In 1997 we planted the Garys’ Vineyard in partnership with our good friends and fellow grape growers, the Pisoni family. Since then we’ve planted two more vineyards; our “high-altitude” Sierra Mar Vineyard located at 1000ft above the valley floor and the Soberanes Vineyard, located on one of the region’s oldest land grants.

In 2001, we launched ROAR Wines to showcase the signature flavors of our vineyards. The name ROAR is inspired by our family’s passion for work and play; paying homage to the Monterey Bay winds that roar through our vineyards and the thunderous roar of a stadium full of sports fans. We hope you enjoy our wines, and we look forward to raising a glass together with you soon.

Gary, Rosella, Adam & Nick Franscioni

Our Team

Gary Franscioni


Gary is a third generation Santa Lucia Highlands farmer. His grandfather, Silvio Franscioni, immigrated to the area from Switzerland in 1886, and started a dairy. Years later, Gary’s father, Joe, shifted the farming focus to row crops including beans, potatoes and sugar beets. Gary grew up in the family business, and developed a deep respect for the land and what it could produce when nurtured properly. Upon graduating from Cal Poly with a degree in Agri-business, he took over management of the family’s farming business, which owned and managed more than 200 acres of row crops in the Salinas Valley. Recognizing the region’s potential for premium wine grapes, Gary turned his focus to viticulture. He planted Rosella’s Vineyard in 1996 and partnered with Gary Pisoni in the Garys’ Vineyard a year later. In 2001, after developing his reputation as a grower with Rosella’s and Garys’ Vineyard, Gary and his wife Rosella launched ROAR Wines.

Adam Franscioni

Vineyard Manager

Adam began working in the vineyards alongside Gary when he was 10 years old. His first job included shooing birds with an air gun, dropping fruit, trimming leaves and his personal favorite, driving the tractor. After graduation at the University of San Diego, Adam worked in finance for two years at a Southern California biotech firm. During this time, he began to develop his interest in and knowledge of wine, and realized that the family business was his calling. He joined the winery in 2011 working his first harvest that fall. Since then, Adam has taken over the day to day running of the winery, working side by side with Gary and winemaker Scott Shapley in the cellar, as well as representing the winery at industry events and tasting.

Nick Franscioni

Winery Manager

For Nick, his childhood years in the vineyards formed a bond with nature and wildlife that, to this day, fuels his love of working the land, and tending the family’s vines. It was a special place growing up, and an even more special place to return home to. After graduating from USC and working several years in consulting, Nick returned to the family business full-time in 2017. While brother Adam oversees wine production, Nick splits his time between the business and farming aspects of the winery; utilizing his expertise in analysis & marketing, while working closely with Gary on vineyard management & farming protocols. Nick also represents the family at ROAR winery events and tastings.

Scott Shapley


Scott Shapley and ROAR go way back, to the winery’s first vintage in 2001, which was made at Siduri, where he was assistant winemaker. A Monterey County native and graduate of UC San Diego with a degree in biology, Scott has since built an impressive resume as winemaker for Crushpad, Roessler Cellars, R-Squared Wine Company and Halcon Vineyards. He is an extremely talented winemaker, with a particular expertise in crafting limited production, cool-climate Pinot Noir, Chardonnay and Syrah. Scott joined ROAR with the 2012 harvest – the vintage that landed us on the Wine Spectator’s list of TOP 100 Wines.

Tamara Franscioni

Special Events Manager

Tamara assists ROAR with customer outreach and marketing strategies. With a background in wine sales and corporate events, she enjoys spreading the good word of ROAR to all of the winery’s truly delightful followers. Previous experience includes sommelier at NYC’s Oceana, the NYC Palace Hotel, and Michael Mina San Francisco, as well as private client sales at Vinfolio Inc, where she brokered sales internationally. She’s certified with the Court of Master Sommeliers and the American Sommelier Association. In her spare time she enjoys being married to Adam Franscioni, cooking, checking out the newest local restaurants, and classical singing.

Debbie Perkins

Executive Assistant

Some people were born to wear many hats – and be expert at all. For ROAR, that person is Debbie Perkins, who joined the winery in 2005 as Gary’s executive assistant. After beginning her career in the small business department of a Big 8 CPA firm, Debbie felt the tug of helping small businesses grow. She went on to hold positions as legal administrator for a small law practice, controller for a fast food franchise that grew from 3 to 15 locations, finance and grants manager for a non-profit, and controller for a family-run produce firm. As Administrative and Customer Relations Manager for ROAR, Debbie revels in her personal interactions with customers, and her role as a team player, helping Gary, Adam and Nick to grow the family business.