ROAR Wines is the realization of our family’s more than 100-year love affair with the Santa Lucia Highlands. It’s a relationship rooted in four generations of farming and nurtured today in a small portfolio of premium Pinot Noir, Syrah, Chardonnay and Viognier.

Recognizing the region’s potential for premium wine grapes, we planted our first vineyard in 1996 and named it for Rosella. In 1997 we planted the Garys’ Vineyard in partnership with our good friends and fellow grape growers, the Pisoni family. Since then we’ve planted two more vineyards; our “high-altitude” Sierra Mar Vineyard located at 1000ft above the valley floor and the Soberanes Vineyard, a second partnership with the Pisoni family, located on one of the area’s oldest land grants.

In 2001, after years spent developing the pedigree of our vineyards with top-tier wineries, we launched ROAR Wines to showcase the signature flavors of our vineyards and Santa Lucia Highlands in a small portfolio of single vineyard and appellated bottlings. The name ROAR is inspired by our family’s passion for work and play; paying homage to the Monterey Bay winds that roar through our vineyards and the thunderous roar of a stadium full of sports fans.

We hope you enjoy our wines, and look forward to raising a glass together with you soon.

Gary, Rosella, Adam & Nick Franscioni

Our Team

Gary Franscioni

Gary Franscioni is a third generation Santa Lucia Highlands farmer. His grandfather, Silvio Franscioni Sr, immigrated to the area from Switzerland in 1886, and started a dairy. Years later, Gary’s father, Joe Franscioni, shifted the farming focus to row crops including beans, potatoes and sugar beets. Gary grew up in the family business, and developed a deep respect for the land and what it could produce when nurtured properly. Upon graduating from Cal Poly with a degree in agri-business, he took over management of the family’s farming business, which owned and managed more than 200 acres of row crops in the Salinas Valley.

Recognizing the region’s potential for premium wine grapes, Gary turned his focus to viticulture. He planted Rosella’s Vineyard in 1996 and partnered with Gary Pisoni in the Garys’ Vineyard a year later. In 2001, after developing his reputation as a grower with Rosella’s and Garys’ Vineyard, Gary and his wife Rosella launched ROAR Wines.

Today Gary is the driving force behind ROAR, overseeing all vineyard and winery operations.

Adam Franscioni

Adam Franscioni began working in the vineyards along side Gary when he was 10 years old. His first jobs included shooing birds with an air gun, dropping fruit, trimming leaves and his personal favorite, driving the tractor. Always a lover of numbers, when it was time for college, Adam pursued an accounting degree at the University of San Diego. After graduation, Adam worked in accounting for two years at a Southern California biotech firm. During this time, he began to develop his interest in and knowledge of wine, and realized that the family business was calling. He joined the winery in 2011 working his first harvest that fall. Since then, Adam has taken over the day to day running of the winery, working side by side with Gary and winemaker Scott Shapley in the cellar, as well as representing the winery at industry events, tastings and sales meetings.

Nick Franscioni

For Nick, his childhood years in the vineyards – chasing reptiles, fishing the creeks and keeping lookout for roaming foxes and wildcats – formed a bond with nature and wildlife that, to this day, fuels his love of working the land, and tending the family’s vines. It was a special place growing up, and an even more special place to return home to. After graduating from USC and working several years in consulting, Nick returned to the family business full-time in 2017. While brother Adam oversees wine production, Nick splits his time between the business and farming aspects of the winery; utilizing his expertise in analysis & marketing, while working closely with Gary on vineyard management & farming protocols. Nick also represents the family at ROAR winery events and tastings.

Scott Shapley

Scott Shapley and ROAR go way back, to the winery’s first vintage in 2001, which was made at Siduri, where he was assistant winemaker. A Monterey County native and graduate of UC San Diego with a degree in biology, Scott has since built an impressive resume as winemaker for Crushpad, Roessler Cellars, R-Squared Wine Company and Halcon Vineyards. He is an extremely talented winemaker, with a particular expertise in crafting limited production, cool-climate Pinot Noir, Chardonnay and Syrah. Scott joined ROAR with the 2012 harvest – the vintage that landed us on the Wine Spectator’s list of TOP 100 Wines.