For more than a century, the Franscioni family has farmed the Santa Lucia Highlands in California’s Central Coast. Four generations later, that same land and care give life to ROAR Wines — estate-grown Pinot Noir, Chardonnay, and Syrah that capture the character of this rugged, wind-swept region.
Every vine is tended by hand, every decision made in real time by the family that lives and breathes this place. Our wines reflect a legacy of meticulous farming, deep respect for the land, and a pursuit of flavor and balance that has earned recognition among California’s finest.
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To maintain exceptional quality, we keep production intentionally small. This allows us to focus on a limited set of wines that reflect the best of each vintage.
While demand often exceeds supply, we’re committed to welcoming new members. Our Appellation wines are available year-round, while limited allocations of our Single Vineyard wines are offered each Spring and Fall during our release periods. Join our list to have the opportunity to acquire our wines.
